Saturday, March 02, 2013

Reich, The Greening of America (1970)

Charles A. Reich.
The Greening of America.
New York: Bantam Books, 1971.
First published: New York: Random House, 1970.

Book information: Google Books; Amazon.com; Wikipedia.

A Twenty-Fifth Anniversary edition of The Greening of America was published in 1995. [Amazon.com.]

Charles A. Reich, Wikipedia.

The Con III Controversy: The Critics Look at the Greening of America. Philip Nobile, editor. New York: Pocket Books, 1971.
[Google Books; Amazon.com.]

Eugene Rabinowitch, "The Stoning of America," Bulletin of the Atomic Scientists, November 1971, pages 33-37.

Roger Kimball. "The Greening of America," Chapter 7 in The Long March: How the Cultural Revolution of the 1960s Changed America. San Francisco: Encounter Books, 2000.
[Publisher; Google Books; Amazon.com.]

Adam Curtis, The Century of the Self, BBC, 2002.
Although Curtis never mentions Charles Reich or The Greening of America this series occasionally provides vivid portraits of Charles Reich's ideas of Consciousness II and Consciousness III. Curtis's documentary is largely based on the work of Stuart Ewen, especially PR! A Social History of Spin (1996). Part Three of the series ("There is a Policeman Inside All Our Heads, He Must Be Destroyed") shows how the Corporate State was able to coopt Consciousness III, contrary to Reich's expectations. Consider the contrast between the VALS Types and Reich's Consciousness I, II, III framework. Which framework has been more effective in understanding (U.S.) American society and why?

Two articles (or one article and another extensively quoting and pointing to the first article) that consider some ideas related to Adam Curtis's The Century of the Self but from a non-Freudian side of psychology:

Bruce E. Levine, "Why Are Americans So Easy to Manipulate and Control?," AlterNet, 11 October 2012.

Mike Spindell, "Manipulated America: One Theory of How They Control US," Jonathan Turley: Res ipsa loquitur, 13 October 2012.

See also Adam Curtis's film The Trap: What Happened to Our Dream of Freedom (2007) which can be viewed as describing the evolution of the Corporate State from the Cold War onwards. An important topic in Reich's book is his analysis of the Corporate State and Consciousness II which serves it; it was the 1960s rebellion against these which Reich views as the source of Consciousness III.

Rodger D. Citron, "Charles Reich's Journey From the Yale Law Journal to the New York Times Best-Seller List: The Personal History of The Greening of America," New York Law School Law Review, volume 52, pages 387-416, 2007/2008.

Daniel Schwartz, "The Greening of America turns 40," CBC News, 27 September 2010.

At the end of The Greening of America are a few pages of "Acknowledgements" in which Reich writes: "This book owes so much to so many written sources that it is only meaningful to mention a few of the most important. They are: " [with links to currently in-print editions as of February 2013, when available] Karl Marx, The Economic and Philosophical Manuscripts of 1844 [included in Early Writings, Penguin Classics]; Herbert Marcuse, Eros and Civilization (1955), One-Dimensional Man (1964), An Essay on Liberation (1969); Karl Polanyi, The Great Transformation (1944; 1957; 2001); Jacques Ellul, The Technological Society (1964); Kenneth Keniston, The Uncommitted (1965) and Young Radicals (1968); John Kenneth Galbraith, The New Industrial State (1967) [also included in the Library of America edition of his collected works]; E. J. Mishan, The Costs of Economic Growth (1967; 1993); R. W. B. Lewis, The American Adam (1955); Stanley M. Elkins, Slavery: A Problem in American Institutional and Intellectual Life (1959; 1976); Friedrich A. Hayek, The Road to Serfdom (1944); Arthur J. Vidich and Joseph Bensman, Small Town in Mass Society (1958; 1968; 2000); Peter Laslett, The World We Have Lost (1965; 1971; 1983); The Autobiography of Malcolm X (1965); Eldridge Cleaver, Soul on Ice (1968); Norman Mailer, Why Are We in Vietnam? (1967); Ken Kesey, One Flew Over the Cuckoo's Nest (1962) and Sometimes a Great Notion (1964); Tom Wolfe, The Kandy-Kolored Tangerine-Flake Streamline Baby (1965) and The Electric Kool-Aid Acid Test (1968). "Of all the many books now available, Ken Kesey's Sometimes a Great Notion probably comes closest to being in the fullest sense a work of the new consciousness."